The Critically Acclaimed Muscle Shoals Documentary and...

(INTRODUCTION) Thanks to the critically acclaimed â€Å"Muscle Shoals† documentary, music lovers are finding their way to the small town in northwest Alabama where some of the world’s greatest hits were recorded. This was the very town where, at Rick Hall’s FAME Studios and the rival Muscle Shoals Sound Studio, Aretha Franklin found her groove, Paul Simon developed â€Å"Kodachrome† and Wilson Pickett cranked up â€Å"Mustang Sally.† In the documentary, Mick Jagger, Steve Winwood, Percy Sledge and Etta James, among others, recount tales of cutting some of their iconic hits in the Muscle Shoals area. Keith Richards stated his opinion about Muscle Shoals simply: â€Å"It’s rock ‘n roll heaven.† (SUBHEAD) Experience the Energy of the Shoals (BODY) There are numerous venues to experience the excitement and energy of music in the four towns flanking the Tennessee River that are known collectively as â€Å"the Shoals.† Make the Marriott Shoals Hotel Spa and Conference Center [http://www.marriott.com/hotels/travel/mslmc-marriott-shoals-hotel-and-spa/] (10 Hightower Place; 256-246-3600) on the Robert Trent Jones Golf Trail your headquarters for a music-themed excursion. Start your visit at the Alabama Music Hall of Fame (617 U.S. Hwy. 72W; 256-381-4417) in Tuscumbia to see exhibits of gold records, costumes from the Commodores and Hank Williams, life-sized statues of Fort Payne’s favorite band â€Å"Alabama,† Tuskegee’s Lionel Richie and Montgomery’s Nat â€Å"King† Cole. The museum is open

Essay Victors Destruction in Mary Shelleys Frankenstein

Victors Destruction in Mary Shelleys Frankenstein Mary Shelley, in her book Frankenstein, makes several allusions to the fact that Victor Frankenstein is usurping the role of God in bringing his creature to life. The point of the book seems to be that a human who attempts to usurp the role of God will be heavily punished. Victor Frankenstein is severely punished. He loses everyone he loves before perishing himself in the arctic wastes. But did he really play God or did he merely unleash his own id and destroy himself? Allusions to Frankensteins identification with God are sprinkled liberally throughout the book. From an early age Frankenstein identifies himself with God through his study of metaphysics. It was the secrets†¦show more content†¦Remember that I am thy creature; I ought to be thy Adam, but I am rather the fallen angel, whom thou drivest from joy for no misdeed. Everywhere I see bliss, from which I alone am irrevocably excluded. I was benevolent and good; misery made me a fiend. Make me happy, and I shall again be virtuous (84). It is this ambition to be Adam rather than a fallen angel that leads the creature to extort a promise to create a mate for him from Frankenstein. It is partly because Frankenstein made the creature larger and stronger than himself that he is vulnerable to the threats of the monster. This is not all of the story, however. Frankenstein, although he resolves more than once to kill the creature and be done with it, never attempts to harm the creature in any way. First, on Montanvert, he is moved by the creatures entreaties, even though he knows that the creature is a murderer, and promises to create a mate for him, locking himself into a kind of slavery to the creature. This relationship is made clear when the creature says: Slave, I before reasoned with you, but you have proved yourself unworthy of my condescension. Remember that I have power; you believe yourself miserable, but I can make you so wretched that the light of day will be hateful to you. You are my creator, but I am your master; obey (152)! Frankenstein revolts against this role of slave to his creation, by destroyingShow MoreRelatedFrankenstein, by Mary Shelley1078 Words   |  5 PagesMary Shelley’s Frankenstein has undoubtedly withstood the test of time. Frankenstein’s direct association with fundamental Gothic literature is extremely renowned. However, the novel’s originality is derived from the foundational thematic values found within the relationship (or lack there of) between Victor Frankenstein and the monster he had created, in combination with a fascinatingly captivating plot. Understandably, Frankenstein can often be associated with a multitude of concepts; however,Read MoreFrankenstein And Nature’S Love. From Stupendous Glaciers1053 Words   |  5 PagesFrankenstein and Nature’s Love From stupendous glaciers to rolling green hills, there is no denying that Mary Shelley’s Frankenstein captures nature’s most majestic and extraordinary sights. There is also no denying that nature’s enchantment and beauty surrounds Frankenstein’s intense plot. Hence, the sublime alpine ecosystem where Frankenstein takes place has a great impact on the characters of the novel. As she wrote Frankenstein, Mary Shelley also experienced a magnificent and grand environmentRead MoreMary Shelley s Frankenstein And The Rime Of The Ancient Mariner1634 Words   |  7 PagesSince its publication in 1818, Mary Shelley’s Frankenstein has been translated into over 28 languages and sold millions on millions of copies (Anonymous). The immense popularity largely stems from the novel’s connections to literary schools of criticism and several other written pieces. Specifically, Mary Shelley’s Frankenstein intertwines with feminist criticism and directly compares to the Genesis creation story, as well as Samuel Taylor Coleridge’s â€Å"The Rime of the Ancient Mariner.† When on theRead MoreFrankenstein, by Mary Shelley1138 Words   |  5 PagesIs Frankenstein a man, whose ambition led to a disaster; or a monster, which created a life with disregard for the human race? Frankenstein, in my opinion, was the monster not the life that he had created. Frankenstein never admitted to his family what he had done, never admitted responsibility for his actions. He might as well have killed Elizabeth, William, Justine, and Clerval with his own hand. The so called â€Å"Monster† only wanted companionship; he did not want to murder those people. TheRead MoreIsolation in Mary Shelley ´s Frankenstien Essays924 Words   |  4 Pagesalone. In Mary Shelleys gothic novel, both the monster and Frankenstein are isolated. Frankenstein will not tell anyone about his creation because he has no one to pour his emotions out to. This causes the loss of his family, friends,and lover. Until the end, he tells his experience to the force but was never really believed so his tale is only really heard by Robert Walton, an explorer with ambitions as strong as Victor himself. In Shelleys novel, she characterizes Victor Frankenstein and the monsterRead MoreMary Shelley s Frankenstein : Fact Or Fiction911 Words   |  4 PagesMary Shelley’s Frankenstein: Fact or Fiction When we all write, we are somehow influenced by the events in our own life. Whether it be experiences we have encountered, events, people, or desires; all are entangled with the pleasurable and not so pleasurable. Some believe Mary Shelley’s novel, Frankenstein, was written to show the painful life she endured. She presents a novel about Victor Frankenstein, a man who creates a living creature only to be horrified by him. Shelley’s personal fearsRead MoreThe Guilt Of The Death Of Others By Mary Shelley1307 Words   |  6 PagesShelley’s guilt for the death of others is related to the guilt of the characters in her writings. Mary Shelley’s guilt is significant to the guilt of her characters because they are created by her. Through them she is able to express her own guilt for the death of others. The characters inside Mary Shelley s writings have losses and gains similar to her own. In her writings, Shelley would take a theme that was evident in he r own life and apply them to her writings. â€Å"Mary Shelley, in her secondRead MoreMary Shelleys Frankenstein1689 Words   |  7 PagesGreat Expectations Fathers and Son, Frankenstein. The novel I have chosen to discuss is Frankenstein. Written in 1818 by Mary Shelley, Frankenstein is classified as a gothic novel, however, Shelly uses both realist and non-realist techniques. I will be looking at her reasons for writing the novel and what influenced her, as well as the realist and non-realist techniques used. I will be looking at some of the contemporary social issues that affected Shelley’s life at the time she wrote her novelRead MorePrejudice and Pride Illustrated in Mary Shelleys Frankenstein1485 Words   |  6 PagesDarcy in this novel, but pride and prejudice are deeply woven into the thematic core of Mary Shelley’s â€Å"Frankenstein: The Modern Prometheus† (Austen). This tormented narrative explores the destructive powers of these two isolating traits. Pride, an unreasonable and inordinate self-esteem and ego, and prejudice, a lack of empathy and negative bias against an individual, both prevent the human characters in â€Å"Frankenste in† from exercising objectivity and openness towards the monster. Pride by the monster’sRead More The Dangers of Science in Mary Shelleys Frankenstein Essay example1019 Words   |  5 PagesScience in Mary Shelleys Frankenstein Mary Shelleys novel Frankenstein cannot merely be read as a literary work of the early 19th century. It represents the workings of young Shelleys mind. Further, it represents the vast scientific discoveries of the time, combined with Mary Shelleys intuitive perception of science. She views science as a powerful entity, but also recognizes the dangers if uncontrolled. Shelley demonstrates this fear in the book as science drives Victor Frankenstein to create

Communication - Information and Technology Innovattion

Question: Discuss about the Communication, Information and Technology Innovattion. Answer: Introduction Communication, Information and technology with its continuous innovation have improved in very well in most domains of modern life. Most significantly, computers and electronic learning, in particular, allows learning easy and to be done anytime and anywhere. With good access to ICT, students in Rwanda schools can benefit well from these efficiencies. However, easy aces to educational technology in Rwanda is limited even today to advantaged few in urban areas against the majority in rural and remote areas (Lwakabamba 2005). The aim of this study is to investigate the impact of ICT in teaching of mathematics and sciences in local schools as well as the use of ICT in community development. Focus groups, questionnaire, and interviews were used for sole purpose of data collection (Uworwabayeho 2009). The findings showed that most science and mathematics teachers were motivated and ready to acquire ICT services in schools as well as the local communities (Akinyemi 2016). The study showed that ICT succeeded well in teach schools where the school administration allowed the use of computers mostly in technical courses like sciences and mathematics. Most teachers in the schools were optimistic and also expressed a strong desire that they can be trusted both by the school and the community as a whole and asked to be given a proper time and environment to using computers in teaching students. The views here in matters of learning conditions shows that the schools created so that those who participated became responsible, more active and committed practitioners. The same response came from the local people who were ready to use technology in community-based work, and the assumption here was that positive believes can be an eye opener for ones future role in impacting change in community practices (Selinger 2009). Research shows that there was a slight improvement in class that used computers in the subject of mathematics. In the community clinics and government offices were more comfortable in keeping clients document as a result of improved ICT within the locality (Waema 2002). However, to achieve as from the findings, the Rwandan government need to invest well in ICT and develop a well structured school-based curriculum including teachers development in areas of technology literacy, allowing teachers in schools to have an active and positive awareness to new technological tools. The stakeholders who made this project successful include UK, African, and other international partners working closely with the school administration (Selinger2009).The project involved a lot of stakeholders who were interested to see whether ICT can help teachers achieve their dreams in helping students learn maths and sciences. Ministry of education in Rwandese government played a paramount role in helping us identify the two schools while still providing transport to the designated areas. Different organizations in the United Kingdom were responsible in supplying computer materials to the two schools. Statement of current business and statement problem While many children in this country go to school the big question remains the quality of education they get. Rwanda is one country developing at a high rate and technology can be used to improve quality of education by using digital learning materials. The Rwandan government has undertaken, through various stakeholders to equip all the schools with ICT. The goal here is to help empower outcomes in all the schools. This kind of policy contributes to providing for deployment of educational software and hardware in every school in Rwanda, full integration of ICT in school curriculum including teachers e-skilling. However, the project is based in two schools in the countrys.St Vincent is a girls secondary school with a population of over four hundred students and almost twenty-two teachers. The school has forty-six computers donated by world Links, Mineduc and Congregation Sisters. Only twenty-six computers are working while the internet connection broke down. The school uses the compute rs to help train secretarial students while the rest of the students use the computers to learn word and excel. According to teachers in this school, if by any chance they get internet connection they would use the computers to teach science and mathematics (Hennessy, Harrison, and Wamakote 2010). The students in the class prefer to study physical sciences and mathematics. Gahini is a primary school in Rwanda with a total population of almost to one thousand students. The school was provided with three computers by World Links which are located in the principals office with no internet access. After two teachers had been trained in ICT services by World Links, the school hired a qualified ICT trainer to train some of the teachers since the government training was not enough. In general, the school has managed to use well the few ICT resources they have (Rubagiza, Were, and Sutherland 2011).The students must be well prepared for current technology and provided with abilities needed t o adapt and thrive in todays technology based economy. The students have a role to play when it comes to improving the economy of the country. This can only be achieved only if they are introduced to technology based world at an early age in the schools mostly in the subjects of math and sciences. Overview of ICT in Rwanda One aim of Rwandas Vision 2020 was to identify and to strengthen teachers awareness in computer rich areas as a paramount government priority for them in order to achieve countries social and economic goals and objectives. The plan was to deploy more computers in both government and public schools, but the major setback is that many public schools in country mostly in rural areas lack power leave alone even phones or computers. About the development of technology and ICT system, education systems were supposed to priorities modern studies in schools including a compulsorily within teacher education programs. In affected environments, tutors working in developed community are required to be agents of change, for the willing ones who can make it happen (Waema 2002). Technology, as argued, does not modify? But it's people who change their living areas by using modern technology. The education system in Rwanda has continued to advance in some development so as to help the country in deve lopment wise. On this, the rate at which tutors in schools use computer tools will vary in connection to time and space. The first enthusiasm on the introduction of computers in learning institutions makes us assume that a robust studying area will lead to changes while improving school rules and regulations. As new technology develops, there is a change in actions and human interaction (Farrell, 2007). By this, students ways of learning continue to be shaped in line with the relevant knowledge means in major schools. This means that technology will transform learning not by narrow way but by an ongoing process. The mind maps below support the need for incorporating ICT into the education in Rwandese schools (Rubagiza, Were, and Sutherland 2011). The mind maps below support the need for incorporating ICT into the education in Rwandese schools. System new proposal with requirements In the projects, kits should be incorporated in all the classrooms as project based scenarios that the teachers can use as the project starting point as their own design. Good policies should be put into practice to make sure that the quality of education is improved. In Rwandan schools, mathematics and science subjects for a long time have been poorly done, and therefore its high time the government implemented sound policies and saw improvements in schools. This can be achieved if all the schools had access to ICT services. In most parts of the country the model of deploying ICT in schools is somehow not working, and its high time the government reviewed the methods being used and deployed different methods (Guldberg and Mackness 2009). School communities also need to have a common understanding with all other policy makers to make sure that there is proper coordination between teachers and ICT coordinators. Communication between the two should be right to ensure policies are imple mented (Dzidonu 2010). Considering the findings, we can conclude that use of ICT to help teach mathematics and sciences in schools has not been achieved. If the most crucial factors are not addressed students in schools will continue to lack ICT access and associated enough opportunities to quality education (Gaible and Burns 2005). The same will apply to the outside community who need ICT skills to advance their lives. When this happens it will hinder their chance to progress in future and contribute to the countrys economy (Mukama 2009). However all this will be achieved if the Rwandan government provides power to all the schools in rural areas since ICT materials will use power. Practical post-implementation evaluation guidelines Implementation of this plan may take five phases. These phases will include equipping classes with good ICT systems, awareness campaigns to both students and teachers. The stages will be the review, acquisition (equipping ICT tools), analysis, design, and evaluation stages. Many efforts are being made to establish ICT structures, training students, teachers and the local people. People have to deal with change at all cost .Efficient use of technology in learning centers as a tools for teaching must involve a change of attitude towards a bigger accountability and be optimistic so as to bring the necessary development in the centers. After a simple study, it was found out that although many schools and the local people remained marginalized regarding ICT, all was not lost (Guldberg and Mackness 2009). The people remained optimist that one day every child will get access to computer services in school. Information usage in schools in Rwanda as discovered by many people is too many peopl e a new issue the whole system is trying to deal with including the community. It is worthy to think how most of the interviewed were eager and desired to get computer knowledge to improve their teachings and help the students become better people in the society (Were, Rubagiza, and Sutherland 2011). ICT has so many hints with a representation of large information sources which are better when dealt with collectively. Key to good learning is where teachers interact from each other while developing healthy culture of continued inquiry in todays practices. School evaluation is a collaborative and inclusive process of an internal school review. During this process, the school management, teachers, students and parents all engage in a joint inquiry on the progress of the school. This is an evident based process that is aimed at gathering information from many sources then coming up with a conclusion on how to improve the lives of the students in the school. In this case, it was very easy to do an evaluation of the two schools. Most of the information during the assessment process came from the teachers and the school management since they were going to be more involved in the project. Learners outcome and experience here should be put in consideration since the whole project is based on them. During the evaluation process the following was some of the issues raised: Most interviewed people showed that there was a vision ahead of them although it was limited and only focused on the initial steps of familiarizing the students and the community with basic computer skills before using them to learn in class. Many participants had the feeling that their school and the community had a good concept and felt that the goals needed to realize this had already been identified. In the two schools where the research was carried out, there were limited internet connection and poor computer labs (Rutayisire, Kabano, and Rubagiza 2004). Most people desired to have more computers and good internet connection in the school compounds. Most of the locals interviewed said that for the community to grow then ICT was inevitable in the community. About three-quarter of the respondents thought that infrastructure was the primary cause of their school not having ICT resources. Mathematics and scie nces are very technical courses, and computers would make the work easier. The government should ensure that every school has a modern classroom with electricity connected because the new technology will require the use of power. There is no need to supply computers to schools before making sure that there is power in the school (Harrison 2005).According to our study, most of the schools in the area were backed up by the NGOs but not the considered ministry in education. Without support from the concerned stakeholders students will continue doing badly in schools. The Education department should come up with programs to support extra-curriculum activities in the schools (Blumenstock 2012).Almost all the teachers indicated in the questionnaire that support, training, and leadership from the government about ICT were lacking. Some promises were there, but they had not materialized claimed the teachers. According to many of the respondents, most of the support came from NGOs rather tha n from the government (Rubagiza, Were, and Sutherland 2011). In phase one of the project, the teachers will be given good support to develop learning and teaching scenarios to help teach science and maths.The ICT tools in schools should contain things like guidelines for teachers, contents in literature, teaching examples, learning sources and materials for both students and educators (Farrell 2007). The highest risk in this project is the failure to get immediate results in the school as witnessed in previous projects. Some of the trained teachers and other stakeholders might also due to various reasons leave before the completion of the project. However, the project went on well without any problem with the desired results being achieved. The process modeling is summarized by the diagram below. Conclusion For Rwanda to achieve economic and social-economic objectives first, it has to develop the people who are the countrys most valuable resource. This will start in schools where the student needs to be equipped well with ICT skills. More emphasizes should be put in place by the government to make sure that all schools are well prepared to accommodate ICT facilities. The problems that the two schools are facing are a clear reflection of what is happening in other parts of the country. However, all is not lost as more effort is being put in place to make sure that teachers are well prepared to teach students using the new technology. The teachers also need a lot of motivation not only giving them ICT skills but to make sure that their interests are put forward by the government. With this, the country is in a better position to achieve its goals and objectives and improve the economy. Countries that are using ICT in the education system are doing well economically than those that are ana log. Reference List Akinyemi, F.O., 2016. Technology use in Rwandan secondary schools: an assessment of teachers attitudes towards geographic information systems (GIS).International Research in Geographical and Environmental Education,25(1), pp.20-35. Blumenstock, J.E., 2012. Inferring patterns of internal migration from mobile phone call records: evidence from Rwanda.Information Technology for Development,18(2), pp.107-125. Dzidonu, C., 2010. The role of ICTs to achieving the MDGs in education: An analysis of the case of African countries. Farrell, G., 2007. ICT in Education in Rwanda.Survey of ICD and Education in Africa: Rwanda Country Report. Forster, M. and Mutsindashyaka, T., 2008. Experiences from Rwandan secondary schools using GIS. InProceedings of the ESRI education user conference. Gaible, E. and Burns, M., 2005. Using Technology to Train Teachers: Appropriate Uses of ICT for Teacher Professional Development in Developing Countries.Online Submission. Guldberg, K. and Mackness, J., 2009. Foundations of communities of practice: Enablers and barriers to participation.Journal of computer assisted learning,25(6), pp.528-538 Hammond, M., Fragkouli, E., Suandi, I., Crosson, S., Ingram, J., Johnston?Wilder, P., Johnston?Wilder, S., Kingston, Y., Pope, M. and Wray, D., 2009. What happens as student teachers who made very good use of ICT during pre?service training enter their first year of teaching?.Teacher Development,13(2), pp.93-106. Harrison, B., 2005. Information and communication technology policy in Rwanda.Case Study. Retrieved on December,20(2014), pp.35-57. Hennessy, S., Harrison, D. and Wamakote, L., 2010. Teacher factors influencing classroom use of ICT in Sub-Saharan Africa.Itupale online journal of African studies,2(1), pp.39-54. Kozma, R.B. and Vota, W.S., 2014. ICT in developing countries: Policies, implementation, and impact. InHandbook of research on educational communications and technology(pp. 885-894). Springer New York. Lwakabamba, S., 2005. The development of ICTs in Rwanda: pioneering experiences.At the crossroads: ICT policy making in East Africa, pp.213-224. Mukama, E. and Andersson, S.B., 2008. Coping with change in ICT?based learning environments: Newly qualified Rwandan teachers' reflections.Journal of Computer Assisted Learning,24(2), pp.156-166. Mukama, E., 2009. The interplay between learning and the use of ICT in Rwandan student teachers' everyday practice.Journal of Computer Assisted Learning,25(6), pp.539-548. Rubagiza, J., Were, E. and Sutherland, R., 2011. Introducing ICT into schools in Rwanda: Educational challenges and opportunities.International Journal of Educational Development,31(1), pp.37-43. Rutayisire, J., Kabano, J. and Rubagiza, J., 2004. Redefining Rwandas future: The role of curriculum in social reconstruction.Education, conflict and social cohesion, pp.315-373. Selinger, M., 2009.ICT in education: Catalyst for development(pp. 206-248). Cambridge University Press, Cambridge. Uworwabayeho, A., 2009. Teachers innovative change within countrywide reform: a case study in Rwanda.Journal of Mathematics Teacher Education,12(5), p.315. Waema, T.M., 2002.ICT human resource development in Africa: Challenges, strategies, and options(No. 10). African Technology Policy Studies Network. Were, E., Rubagiza, J. and Sutherland, R., 2011. Bridging the digital divide? Educational challenges and opportunities in Rwanda.Development,31(1), pp.37-43.

Visual Black Culture Essay Example For Students

Visual Black Culture Essay Discrimination against African Americans within the United States has been a recognised problem for decades. Many were forced into sub standard accommodation in areas of cities, which came to be known as ghettos during the first, half of the twentieth century. Within the ghettos the African American community became a segregated underclass. The poverty experienced by the black community was amplified by the discrimination in employment, the better jobs being reserved for white workers. More recently, during the 70s and 80s, campaigns have been set up to end the segregation of the black community. Although the majority of white community agrees with the principal of these campaigns, many still have problems with the practical implications. The result is that urban segregation in the United States is still a serious problem. In the early 80s the United States got pretty rich, young people were getting more successful and women were making it in business more than ever before. Changes like this were obviously being picked up on by the art world. New, or neo expressionism was beginning to appear and work to do with age, gender and ethnic background was becoming more and more popular. We will write a custom essay on Visual Black Culture specifically for you for only $16.38 $13.9/page Order now The art world imitated the financial world and started to charge huge prices for the work of big name artists. At this time not just artists were celebrities some gallery owners and dealers were getting as much praise such as Mary Boone. The most interesting thing to come out of the period was the way that work that was post-modern was becoming more recognised. That is at least from the point of view of the gallery. It is thought that the first writer in New York, if not the first to get noticed, was TAKI 183. He was called so as he lived on 183rd street and his real name was Dimitrius, the Greek name for which Taki is a nickname. His name appeared so regularly because he had a job as a messenger and this meant that he had to ride the subway a lot. So he wrote his name or tag on most of the trains and stations. This inspired a whole load of other kids to do the same and after an article in The New York Times hundreds of kids wanted their name on the subway cars as well. The effect was snowballing and tags were everywhere. Credit started to be given only to those who could tag somewhere that was hard to reach as a tag would stand alone rather than be crowded by others. Although most graffiti was seen in the seventies and eighties it did in fact start in the late sixties. New York kids started to write their names on the walls, doors and bins and anywhere else they could. Like TAKI 183 they did not use their real names, but instead used psudonomes. This meant that only a select few would know who they were. Graffiti was also used as territorial message amongst gangs who want to claim an area as their own. It only really became an art form when people had to develop their tags to stand out from those of the masses. The vandal was becoming an artist. Tags of peoples names were becoming logos. The lettering was played around with so it would become easily recognizable to other writers. After some time colour was added and as it was the size or the paintings grew. Style became as important as the words, which continued to grow until such masterpieces filled entire walls or train carriages. The top to bottom whole car is an entire carriage of a train painted from roof to wheels, including walls and doors. This is almost always the greatest achievement for a writer although some gangs or crews have completed whole trains. In the eighties graffiti swayed towards mainstream fine art but never went that far and stayed a culture rather than a genre. These days it is in every city in the world. A great deal of people do not understand the depth of what is behind graffiti. Although graffiti is relatively young in most peoples eyes, it is really no different from cave man paintings. These were made on the walls of the caves using blood or ash. These works were of events that were relevant to their times. The Romans painted frescos on whole walls as a source of decoration. Monks in Italy left writings on walls for other monks. Calligraphy and the over usage of serifs in the script hid these secret messages. This meant that the general population if they could read at all would not understand these messages. These monks had created a beautiful, yet difficult to understand, style of writing. Words becoming art, This may sound familiar. Wildstyle is extremely similar, in that it is rare for a non-writer, or at least somebody who is not into the scene, to be able to read a well put together piece done in wildstyle. The highly evolved and complex wildstyle, energetic interlocking construction of letters and arrows and other forms that signify movement and direction . .ue738b7fe012c823319052d324ee20e4a , .ue738b7fe012c823319052d324ee20e4a .postImageUrl , .ue738b7fe012c823319052d324ee20e4a .centered-text-area { min-height: 80px; position: relative; } .ue738b7fe012c823319052d324ee20e4a , .ue738b7fe012c823319052d324ee20e4a:hover , .ue738b7fe012c823319052d324ee20e4a:visited , .ue738b7fe012c823319052d324ee20e4a:active { border:0!important; } .ue738b7fe012c823319052d324ee20e4a .clearfix:after { content: ""; display: table; clear: both; } .ue738b7fe012c823319052d324ee20e4a { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue738b7fe012c823319052d324ee20e4a:active , .ue738b7fe012c823319052d324ee20e4a:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue738b7fe012c823319052d324ee20e4a .centered-text-area { width: 100%; position: relative ; } .ue738b7fe012c823319052d324ee20e4a .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue738b7fe012c823319052d324ee20e4a .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue738b7fe012c823319052d324ee20e4a .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ue738b7fe012c823319052d324ee20e4a:hover .ctaButton { background-color: #34495E!important; } .ue738b7fe012c823319052d324ee20e4a .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue738b7fe012c823319052d324ee20e4a .ue738b7fe012c823319052d324ee20e4a-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue738b7fe012c823319052d324ee20e4a:after { content: ""; display: block; clear: both; } READ: Pop Culture EssayNot all writers enjoy wildstyle writing, as it can be very hard to read. Strangely enough that is the reason it is loved by others. It is like a code that only they understand, like being part of secret club. Older artists would often take a new writer or toy under their wing. The new apprentice would get to do jobs like filling in blocks of colour, or even just stand as a look out. In return they would be taught new skills and different styles of lettering. They would also get to tag below the piece, which would give them credit with fellow young writers. Some say you can not just learn wildstyle in the same way a musician must learn to read music before they can use there own improvisation. According to Dez, there is no easy way to learn the complicated wildstyle and no substitute for time, when you first start up and a writer gives you a style, it aint easy to do it, so it be better to start from throw ups to straight letter to semi-wildstyle to wildstyle, then you can do anything you want after that. Rather than try to make you first piece a burner and it looks wak, just work your way up the trains aint goin nowhere' . Sometimes small wars break out between writers when two or more artists will strive to be the best on a particular train line. Whoever gets his or her name up on the trains the most will win the territory. A writer who is up that much is known as a king of that train line. It is better and more respected by other artists to get your name up on train carriages all over the line and still maintain good quality and style. A true king though, must write all over a line. However good they may be in artistic skill if he only does a couple of great pieces they will be forgotten quickly if they are few in numbers. A king is a writer that everyone wants to write with or fight with . The writers dont use their real names. They make up names that are sometimes jokes or are insults to their enemies or the law. They can also have a name handed down to them from a writer who may want to retire, and has taught them their style. That way they get a good name and the old writer gets his name to conti nue to ride the train lines. To get more pieces of graffiti up writers would often unite and form crews of artists; crazy inside artistsCIA the public artistsTPA and the magnificent teamTMT. Although most of the members of such crews were closely linked together, many would belong to two or even more. This is why there are sometimes many initials on one piece of work. New younger writers would often write the initials of a crew that were highly respected amongst other writers on their own piece. If that crew found out that it had happened they would spray out their initials. Sometimes they would go over the whole piece, something that shows great disrespect. After graffiti had been around for a while the fine art world started to take interest in certain artists. These critics and artists could see the value of graffiti. Its expression had been noted, along with the fact that it was starting to grow out of its urban culture. It was time for graffiti to move into a gallery. Probably the most famous of writers to be accepted as a fine artist was Jean Michel Basquiat. He grew up in New York and got into street and subway graffiti at an early age. After high school he had no official art training, but he had a great interest in comic book, Egyptian and childrens art. By nineteen seventy-nine he had started to associate with fine artists and musicians, he also started to make paintings on canvasses. In nineteen eighty he was commissioned for a Times Square show. He painted a large wall in mixed media including spray cans. His work continued and he was loved by most of the art world. Some people said that he was primitive and at the same time genius. It was not long before the art establishment started to exploit him. This came at about the same time as his drug problems started to get dangerous. He died in nineteen eighty-eight of an overdose at the early age of twenty-seven. Jean Michel Basquiat was a great consumer whatever he encountered. He would simply swallow and then produce work, in respect to whatever the subject was. Whether it was graffiti or childrens drawings that he used he had a talent for including strangely diverse materials into his work. Basquiat would appropriate images from various areas into his work including things like friends childrens drawings, pictures from chemistry textbooks and elements from the bible. He used things like this as his visual language and arranged them in an eccentric way. Through his life and career he re-edited these symbols with reference to sex, black culture and t. v. Basquiat was very poetic his use of words was incompetant and yet genius at the same time. .u59e8a347e5ffed361ab4eb4c39c4e89d , .u59e8a347e5ffed361ab4eb4c39c4e89d .postImageUrl , .u59e8a347e5ffed361ab4eb4c39c4e89d .centered-text-area { min-height: 80px; position: relative; } .u59e8a347e5ffed361ab4eb4c39c4e89d , .u59e8a347e5ffed361ab4eb4c39c4e89d:hover , .u59e8a347e5ffed361ab4eb4c39c4e89d:visited , .u59e8a347e5ffed361ab4eb4c39c4e89d:active { border:0!important; } .u59e8a347e5ffed361ab4eb4c39c4e89d .clearfix:after { content: ""; display: table; clear: both; } .u59e8a347e5ffed361ab4eb4c39c4e89d { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u59e8a347e5ffed361ab4eb4c39c4e89d:active , .u59e8a347e5ffed361ab4eb4c39c4e89d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u59e8a347e5ffed361ab4eb4c39c4e89d .centered-text-area { width: 100%; position: relative ; } .u59e8a347e5ffed361ab4eb4c39c4e89d .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u59e8a347e5ffed361ab4eb4c39c4e89d .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u59e8a347e5ffed361ab4eb4c39c4e89d .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u59e8a347e5ffed361ab4eb4c39c4e89d:hover .ctaButton { background-color: #34495E!important; } .u59e8a347e5ffed361ab4eb4c39c4e89d .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u59e8a347e5ffed361ab4eb4c39c4e89d .u59e8a347e5ffed361ab4eb4c39c4e89d-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u59e8a347e5ffed361ab4eb4c39c4e89d:after { content: ""; display: block; clear: both; } READ: American And Nigerian Culture EssayThe issues within Basquiats work are based mainly around three things firstly, the conflict between life and death, secondly, the greed and stupidity of the art world and thirdly black issues concerning racism. There were times when he had lived on the streets, so it was not as though he painted about these subjects in vain. Even once he was famous, he was still treated with prejudice. Upon visiting Bloomingdales in New York with Andy Warhol, Basquiat intended to purchase a $3000 gift certificate for his mother. But when he took out his gold American express card he was asked for further identification. Even when he was with one of the worlds most famous artists, Basquiat was still treated with a mixture of racism and suspicion . Also, living on the streets of New York made him more aware of what it means to be alive and what it feels like to be faced with death. In his final self-portrait, Riding with Death, he is placed on a skeletal horse as a skeleton himself. its composition is strikingly similar to both a well known drawing by Leonardo da Vinci and, even more, to Julian Schnabels 1980 painting entitled Death also portrayed as a skeletal rider on a skeletal horse. The writings of Samo his alter ego were similar to the themes that he used in his later work; capitalism, morality, consumerism, racism and popular culture. All through his life he kept student like sketch books these were filled with his art and his verse. Four of these books were published in nineteen ninety three, after they were left at a friends house. In the works by Basquiat that include no text he used icons as irony rather than effect. Many say his real strength was style of composition, which is almost a visual equivalent of freestyle jazz. In that it is crazy but well put together. Basquiat drew like a child not to say that he was not a great artist but that he had the freedom of a child. He would use strokes with a brush without any hesitation or doubt. He would rarely work in silence, there would often be a TV in the room or there would be music playing. Either of the above would often filter into his work. Another of his skills was to absorb random sources and make them his own through his technique. In seventy eight he sold out exposing him and his friend Al Diez as Samo. He accepted one hundred dollars from a news paper for this but that was not the only thing he gained. His rise to fame had begun. Many of his early canvasses were similar to that of his Samo writings with some images as well. At this time Basqiat was also making small artifacts as wall as paintings, these included baseballs postcards and items of clothing adorned with his own logo manmade. After a while he had enough money to by decent materials and reference books. His awareness of art expanded and his usage of his visual language became more relevant. As first his work was warfare, attacking the art establishment disrespecting its values and rules. He did this by painting on walls in public places that were easily visible to anyone that cared to pass by. He made work for the fun gallery show; this was still blatantly rejecting the white governed art world. This did not stop though, even when he became hugely popular his passion was still motivated by this conflict. Its said that you can only be the best some of the time this was true of Basquiat. When he was working well he would over produce, leaving gaps where his work would not be as strong as it once was. Through his work there spanned a theme of found objects, often wooden things like doors, boxes or easels. Basquiat said on a few occasions that being celebrity was more important to him than the skill and technique of his art. Though he was greatly talented his work did at times become repetitive. He could not edit himself and in a time of such consumerism no one else would do it for him. It would only mean less money for them. His place in art history is constantly under great debate. The argument of whether or not his work was primitive genius or simply fluke will continue. But he is seen as an art hero by many of the young and that is where the future of art lies.

Communication Press Release Essay Example

Communication Press Release Essay Example Communication Press Release Essay Communication Press Release Essay For Immediate Release: Sudden Departure of XYZ, LLC Chief Financial Officer XYZ, LLC is restructuring to compete in a difficult economy San Diego, October 5, 2011 – XYZ, LLC announced Alex Martin, the company’s Chief Financial Officer (CFO), has resigned effective October 5, 2011. Alex Martin has replied no comment about the sudden departure, but XYZ, LLC reported he is pursuing other career opportunities. Industry experts speculate the resignation is due to the company’s impending financial crisis. The organization is appointing interim CFO June West as the new CFO. Alex Martin joined XYZ, LLC in 2006 as Chief Financial Officer. He has helped the company reinvent its operating model and accounting procedures. XYZ, LLC is a dynamic company with a bright future said Interim CFO June West. â€Å"The company will be restructuring, and I will be facilitating the transition process in the months to come. † West states the restructure will help solidify this company’s position in the realm of accounting firms, by reallocating company assets and implementing new accounting standards. She adds that, â€Å"Our goal is to form partnerships where both parties benefit we want to build life-long relationships with our clients. â€Å"XYZ, LLC was founded on integrity and honesty and that is the basis of every project we undertake. † XYZ, LLC will be holding an Annual General Meeting to address concerns of shareholders, and discuss further business matters due to the restructure and the sudden CFO resignation. The organization restructure is expected to give XYZ, LLC a new competitive edge in an indust ry faced with a difficult economy. Notice of Annual General Meeting: Today XYZ, LLC declared they will post resignation information to shareholders along with a Notice of an Annual General Meeting (AGM). The AGM will be held on October 12, 2011 at 1 pm in the Balboa Events Center for Business, San Diego, California. The Annual Meeting Notice lists the following objectives as: 1. Implementation of the Companys Annual Report for the 2011 fiscal year; 2. To dismiss Alex Martin from XYZ, LLC effective immediately; 3. To appoint June West as new Chief Financial Officer effective immediately; 4. To outline impending organizational structure changes. For more information visit, www. xyzllc. com, email [emailprotected] com or call 1-888-888-8888. About XYZ, LLC XYZ, LLC is at the forefront of the accounting industry. Its committee has a combined total of more than 75 years of business, accounting and financial experience. MEMORANDUM TO: Tom Stiles FROM: Accounting Department, Charlene Brown CPA DATE: 10/5/2011 SUBJECT: CFO Resignation As you are aware, Alex Martin has suddenly resigned from the company. We have obtained information from The U. S. Securities and Exchange Commission (SEC) that they will be investigating our companys accounting practices. Due to the impending investigation, the SEC has requested certain documentation to be provided for them. A subsequent memo will be attached outlining each request of the SEC for you to look over. Due to the fact that XYZ, LLC is a publicly traded company with an investigation approaching, coupled with the unexpected departure of the CFO, our company is legally required to issue a public notice. I have attached a copy of the Press Release to be posted, please review this at your earliest convenience. The company must take into consideration our external stakeholders and their feedback regarding these matters. Furthermore, there must be an ethical exchange of information between the SEC and our organization. It is imperative that we supply shareholders with all required information in a calm demeanor, since possible rumors could undermine company values. There needs to be a balance, shareholders want to know their investments are safe, but business practices must be performed in an ethical manner according to SEC guidelines. Great care should be taken in notifying the public in this situation, the value of communication should not be underestimated. The public may be influenced by negative information from unreliable sources, such as tabloids and media. It is our hope that this press release will ease any concerns the public may have regarding the financial viability of the organization. The CFO in any business plays a major role in the financial future of the company. A sudden departure in this leadership position could pose financial risks for any business, so rumors may surface rapidly. It is expected that the press release will achieve the goals of the organization and diminish any public negativity. The press release was created to improve and build on our rapport with our employees, customers, investors, shareholders, and the general public. This release will help facilitate a perception about the risk and profitability of our business that will transform the public opinion. Upon completion of the investigation by the SEC, a follow-up release may be required. This memo is provided to keep you informed of the many changes to come at our organization. Please review the information in its entirety and if you have any concerns or questions feel free to contact me at [emailprotected] org. References Sietel, P. Fraser (2011), The Practice of Public Relations, ISBN: 9780136088905 copyright  © 2011  Pearson Education, Inc.

What Should You Eat Before a Job Interview [Infographic]

What Should You Eat Before a Job Interview [Infographic] What you eat before your job interview is probably the last thing that you’re thinking about. You’re going over your talking points, resume, and what you’re going to wear. But your breakfast that day? Why’s that of any importance? Well, we’ve found an infographic by StandOutCVÂ  showcasing exactly why it’s important to eat well before your job interview as well as the types of food you should be eating.

Applying Balanced Scorecard Assignment Example | Topics and Well Written Essays - 250 words

Applying Balanced Scorecard - Assignment Example Businesses were faced by unclear situations of distinguishing an important aspect from what is not. Kaplan and Norton stated that the important aspects of a business should be presented in a balanced way. A balanced scorecard has three basic components that are important. They include strategic management framework, measurement system and communication tools (Blokdijk, 2008). The banking industry, greatly benefits from the balanced scorecard and management system. The BSC system helps managers in the banking sector accomplish the institution’s objectives. The major scorecard perspectives that can be implemented by managers are better-quality customer service and efficiency in the internal business processes (Blokdijk, 2008 p 113). Banks strategies are always based on the customer and therefore with improved customer service, the bank will end up improving on its profits, sales and turnovers. Banking industries are also able to improve by ensuring that they have efficient business processes. Blokdijk (114) states that with efficiency in the internal business processes, a banking industry will be able to retain its customers. With retained customers, the financial returns go up and the thus improvement in the

Tension between Analysis informing and analysis setting policy Essay

Tension between Analysis informing and analysis setting policy - Essay Example Every aspect of the issue has to be looked in to so that the policy becomes efficient and successful once implemented. While forming policy the practicability of the same should not be ignored otherwise setting up of the policy becomes invalid. However, once the policy is being formed and setting is under way, there can rose conflicts as to the people, budget, and time factors involved in the policy setting. Policy analysis helps in explaining, why are there so many differences in the way we organize productive activity. When a policy is about to be set the scope of the problem has to be evaluated well. Moreover, in analysis of setting policy an analyst must look in to more of practice and applying side rather than just projecting certain actions to achieve a goal. When analyzing a setting up of a policy, certain factors like cost effectiveness, people involved, time frame etc.,are also to be considered. If there is any discrepancy in the analyzing in forming policy it can very well reflect in the setting up process. According to Torjman(2005)â€Å"The actual formulation of policy involves the identification and analysis of a range of actions that respond to these concerns. Each possible solution is assessed against a number of factors such as probable effectiveness, potential cost, resources required for implementation, political context and community support†. Should analytical products be purely "informative? Analytical products are tools which are used for assessing the viability and utility of a policy in an organization. These products are used by organization while they formulate and set policies so as to give policy makers a wider spectrum of actions to choose from to achieving a specific goal. It is very essential for an analytical product to be purely informative as it allows the organizations to choose the right product suitable for them. In order to improve the policy forming and setting process utilization of analytical products is a key asp ect. They help in the appropriate evaluation and measuring of policies so as to give proper results. Analytical products are used primarily as a qualitative approach to evaluate the policy forming and setting. Process. Munger states that â€Å"Your evaluation of the major policy that was enacted to deal with the problem involves your assessment of how well that policy addressed the problem†. Analytical products set various bench marks to follow, so that the goal of the policies does not distract from the goal. It is very essential for the analytical products to be purely informative, so as to make the analysis process efficient. Decision and policy makers always make sure that the future policies and strategies have a solid ability to achieve the set goals. To obtain a quality analysis a very refined analytical product is required; otherwise the whole process of policy forming and setting becomes worthless. Most officials encourage the analytical products to be clearly inform ative to know what the product has to offer. The policy makers want their policies to be analyzed with a product which is transparent. They

Luxury and the Montblanc brand Essay Example for Free

Luxury and the Montblanc brand Essay It is generally acknowledged that western consumption of luxury in the 1980s and 1990s was motivated primarily by status-seeking and appearance. This means that social status associated with a brand is an important factor in conspicuous consumption. The baby boom generation luxury consumer has a passion for self-indulgence while maintaining an iconoclastic world view, which is transforming the luxury market from its ‘ old ’ conspicuous consumption model to a totally new, individualistic type of luxury consumer one driven by new needs and desires for experiences ’ . The expression of ‘today’s luxury’ is about a celebration of personal creativity, expressiveness, intelligence, fluidity, and above all, meaning. LUXURY AND POSTMODERNISM Recent arguments have been sounded that aspects of contemporary luxury consumption have reflected the phenomenon of postmodernism. Postmodernity means very different things to many different people’. Postmodernism is essentially a western philosophy that ‘refers to a break in thinking away from the modern, functional and rational’. In terms of experiential marketing, two aspects of the postmodern discourse are most relevant: hyper-reality and image. Hyper-reality refers to ‘the blurring of distinction between the real and the unreal, in which the prefix ‘hyper’ signifies more real than real. When the real that is the environment, is no longer a given, but is reproduced by a simulated environment, it does not become unreal, but realer than real’. The example of Bollywood to illustrate the so-called ‘Disneyfication’ of reality within the context of contemporary Indian society: ‘Bollywood captures not only the imagination in the form of song, music and dance but fairy tale settings, romantic melodrama and heroic storylines immerse the viewer in ‘simulated reality’. Traditional marketing was developed in response to the industrial age, not the information, branding and communications revolution we are facing today. In a new age, with new consumers, we need to shift away from a features- and-benefits approach, as advocated by traditional approaches to consumer experiences. One such approach is experiential marketing, an approach that in contrast to the rational features-and-benefits view of consumers takes a more postmodern orientation, and views them as emotional beings concerned with achieving pleasurable experiences. EXPERIENTIAL LUXURY MARKETING When a person buys a service, he purchases a set of intangible activities carried out on his behalf. But when he buys an experience, he pays to spend time enjoying a series of memorable events that a company stages to engage him in a personal way. Experiential marketing is thus about taking the essence of a product and amplifying it into a set of tangible, physical and interactive experiences that reinforce the offer. Experiential marketing essentially describes marketing initiatives that give consumers in-depth, tangible experiences in order to provide them with sufficient information to make a purchase decision. It is clear that the fact that many luxury goods are almost always experiential puts luxury marketers in a unique position to apply the principles of experiential marketing to their activities. Dimensions of the luxury experience The term ‘involvement’ refers to the level of inter-activity between the supplier and the customer. Increased levels of involvement fundamentally change the way in which services are experienced, that is, suppliers no longer create an experience and pass it to the customer; instead, the supplier and customer are interactively co-creating the experience. The term ‘intensity’ refers to the perception of the strength of feeling towards the interaction. The four experiential zones are not intended to be mutually exclusive; the richness of an experience is, however, a function of the degree to which all four zones are incorporated. Those experiences we think of as Entertainment, such as fashion shows at designer boutiques and upmarket department stores, usually involve a low degree of customer involvement and intensiveness. Activities in the Educational zone involve those where participants are more actively involved, but the level of intensiveness is still low. In this zone, participants acquire new skills or increase those they already have. Many luxury goods offerings include educational dimensions. For example, cruise ships often employ well-known authorities to provide semi-formal lectures about their itineraries – a concept commonly referred to as ‘edutainment’. Escapist activities are those that involve a high degree of both involvement and intensiveness, and are clearly a central feature of much of luxury consumption. This is clearly evident within the luxury tourism and hospitality sector, characterised by the growth of specialised holiday offerings. The launch of the Royal Tented Taj Spa (Taj Hotels Resorts and Palaces) at the Rambagh Palace in Jaipur (India) recreates the mobile palaces used by the Mughal emperors of the sixteenth and seventeenth centuries, with chandeliers, royal pennants and Indian love swings. When the element of activity is reduced to a more passive involvement in nature, the event becomes Aesthetic. A high degree of intensiveness is clearly evident within this activity, but has little effect on its environment such as admiring the architectural or interior design of designer boutiques. The six-storey glass crystal design of the Prada store in Tokyo conceptualised by the architects Herzog and de Meuron has become a showcase for unconventional contemporary architecture.

Blue Hotel :: essays research papers

It is not surprising for an author’s background and surroundings to profoundly affect his writing. Having come from a Methodist lineage and living at a time when the church was still an influential facet in people’s daily lives, Stephen Crane was deeply instilled with religious dogmas. However, fear of retribution soon turned to cynicism and criticism of his idealistic parents’ God, "the wrathful Jehovah of the Old Testament" (Stallman 16), as he was confronted with the harsh realities of war as a journalistic correspondent. Making extensive use of religious metaphors and allusions in The Blue Hotel (1898), Crane thus explores the interlaced themes of the sin and virtue. Ironically, although "he disbelieved it and hated it," Crane simply "could not free himself from" the religious background that haunted his entire life (Stallman 5). His father, a well-respected reverend in New Jersey, advocated Bible reading and preached "the right way." Similarly, his mother, who "lived in and for religion," was influential in Methodist church affairs as a speaker and a journalist in her crusade against the vices of her sinful times (Stallman 5). This emotional frenzy of revival Methodism had a strong impact on young Stephen. Nonetheless, he -- falling short of his parents’ expectations on moral principles and spiritual outlook -- chose to reject and defy all those abstract religious notions and sought to probe instead into life’s realities. Moreover, Crane’s genius as "an observer of psychological and social reality" (Baym 1608) was refined after witnessing battle sights during the late 19th century. What he saw was a stark contrast of the peacefulness and morality preached in church and this thus led him to religious rebelliousness. As a prisoner to his surroundings, man (a soldier) is physically, emotionally, and psychologically challenged by nature’s indifference to humankind. For instance, in the story, "what traps the Swede is his fixed idea of his environment," but in the end, it is the environment itself -- comprised of the Blue Hotel, Sculley, Johnnie, Cowboy Bill, the Easterner, and the saloon gambler -- that traps him (Stallman 488). To further illustrate how religion permeated into Crane’s writing, many scenes from The Blue Hotel can be cited. Similar to the biblical Three Wise Men (Stallman 487), three individuals out of the East came traveling to Palace Hotel at Fort Romper. The issue explored is the search for identity and the desire of an outsider (the Swede) to define himself through conflict with a society.

Say No to Crazy Fan

Argumentative Writing Say No to Crazy Fan Do you have a friend or roommate who is crazy about a pop icon? I have. She would never like to miss any launching ceremony of new album even if she has to skip all day’s classes. She spent most of her allowance buying all products about the pop icon even if she has no money for a decent meal. She can’t concentrate on homework because some people are criticizing her idol on the Internet and she must defend his image for him. This is a typical example of celebrity worship syndrome. It is likely that you may just like my friend suffer from this syndrome which does no good to personal growth.As the result of this syndrome, you may get physically and psychologically hurt and your moral standards may become vague. So what you need to do is getting rid of this syndrome and saying no to crazy fan. To begin with, being a crazy fan of pop music icons can ruin your health. As you are a crazy fan that means you have to follow your idol eve rywhere; you have to spend every cent of your allowance proving you are a devoted supporter and you have to collect every piece of news of your idol. Your life quality becomes lower, no healthy meals, not enough sleep and no leisure time.What’s worse, some crazy fans want to resemble their idols in appearance so they turn to plastic surgery. For example, a Superman fan, Herbert Chavez, a 35-year-old Filipino man who had had cosmetic surgery to make him look like Superman. A psychiatrist told Bandila News that Mr. Chavez could be suffering from body dysmorphic disorder, meaning that he is obsessed with making cosmetic changes to his body(Daily Mail,2011). It is obvious that the obsession to superman has totally destroyed the man, because plastic surgery absolutely makes irrecoverable and damaging changes to his body.This case may be a little extreme; however, it reminds you that sometimes being a crazy fan, you have to sacrifice your health or face with physical damages. Anoth er reason is if you are too obsessed over a pop icon, you will tend to be psychologically abnormal. It seems like the only thing you care about is your idol. Your family and career is far more insignificant than your favorite icon. You become irrational and cold-blooded, even losing your mind. You must still remember Yang Li-juan, who had idolized Andy Lau for 13 years. She quit school.The only thing she cared about in life was to meet her idol. The newspaper Guangzhou Daily said Yang lijuan is the victim of popular star worship. Li Zixun, a well-known Chinese psychologist, told Chongqing Times that she must be paranoiac to take these extreme actions. Not everyone would be the same as Yang, but it is probable you put yourself at the risk of some unhealthy psychologies when you choose to be a crazy fan. Lastly, the crazy love for an icon may lead you to vague moral standards. Not all pop icons can set a good example for the public.Some of them do something immoral or against the law. For instance, in 2007, Lindsay Lohan, American actress, was arrested in Los Angeles for suspected of driving under the influence of alcohol or drugs after a crash on Sunset Boulevard(Guardian,2007). In 2011, she pleaded not guilty to stealing a $2,500 necklace from a Los Angeles jewelery store(New York Times, 2011). It is quite possible your idol’s misbehaviors may mislead you to do something immoral; meanwhile you won’t take it seriously because those pop icons can always get away with it.However, rules change when it applies to you: you may get severe punishment and regret what you did for the rest of your life. So being a crazy fan and following your idol blindly, you may lose your precious morality and virtues. In a word, it is evident you have to sacrifice a great deal in order to become a crazy fan. It is worthless to take the risk of physical and psychological damage and losing morality. Being a crazy fan is harmful for personal growth. So please say no to craz y fan! [702] ReferencesEwen MacAskill(2007, May 28) Actor Lohan arrested after car accident Retrieved October 26, 2012, from http://www. guardian. co. uk/world/2007/may/28/film. usa? INTCMP=SRCH Damien Gayle (2011, October 8) Obsessed Superman fan has cosmetic surgery to look like his hero Retrieved October 26, 2012, from http://www. dailymail. co. uk/news/article-2046303/Superman-fan-cosmetic-surgery-Herbert-Chavez-ops-look-like-hero. html China. org. cn by Zhang Rui (2007, March 30) Celebrity Worship Turns Tragic Retrieved October 26, 2012, from http://www. china. org. cn/english/entertainment/205460. htm

Price War Essay

How should a company try to deal with the threat of a price war? Fontinelle (2010) believed that price war has a big impact which leads to a string of price reduction that vaporizes the profit margins. There are some solutions which can cope with the menace of a price war. To start with, Rao et al. (2000) showed that the manager of a company should take into account of other options before answering the price cuts call. The manager should consider matching price cut is a good choice or not before deciding. Moreover, additional information about the price war is needed to be figured out immediately. Does the discounted price apply for a short period of time or long term? In addition, the terms and conditions for the promotion are also involved. For example, Starbucks drove their customers crazy because of the 50% discount Frappuccino in happy hour campaign. In addition, it also attracts more new customers. Meanwhile, their competitors should consider about applying the same strategy or do nothing. The competitor’s managers must be particularly careful as the threat of price war is high. In addition, they may get more disadvantages instead of advantages as if their brand is not as strong as Starbucks. Misreading the competitor’s purposes which is one of the main factor causes price war can lead to unavoidable price war (Little, 2003). Therefore, correct information about competitor’s intentions must be obtained carefully. The reason behind the price cuts must be figured out to have the right respond. With the same example above, the competitors’ managers should research in detail about Starbucks promotion campaign to have their suitable marketing strategy. According to Rao et al. (2000), marketing communication strategy plays an important role in ensuring the competitors understand the reason behind the company pricing tactics which assists in avoiding a price war. Advertisement should not only focus on the price but also the quality and benefits of the product. Therefore, the companies should selectively reveal their strategy intentions in the purpose of staying away from price reductions. To avoid igniting a price war, Swartz (2012) claimed that products are required to be differentiated. It means that the products must be customized to become outstanding in the market share. Although other traders may offer products which are similar to those competitors are selling, it doesn’t necessarily mean the company must serve identical products or services. Therefore, there are many ways of differentiation in order to make the customers realize which product is more valuable to purchase. Rao et al. (2000) pointed out that awareness of customer’s level of price sensitivities is also important. To carry out a successful pricing strategy, a company must first comprehend the basic understanding of customer perception of price sensitivity. This changes when new competitors enter the current market as company have to be aware of other competitors pricing strategy as well. As a conclusion, companies should keep clear of price wars as it can be difficult to manage as soon as price wars begin to gain a head start. Arguments between companies regarding price wars should be handled calmly to avoid unnecessary conflicts. As a side benefit, it would also reduce the chances of initiating price wars.

Philosophy of Education Examples for Elementary Teachers

Philosophy of Education Examples for Elementary Teachers A philosophy of education statement, sometimes called a teaching statement, should be a staple in every teachers portfolio. For elementary school teachers, the statement is an opportunity to define what teaching means to you and allows you to describe how and why you teach as you do at the early stages of learning. The following tips and philosophy of education examples for elementary teachers can help you write an essay that youll be proud to have. A philosophy of education statement is an opportunity to define what teaching means to you, and to describe how and why you teach as you do. Articulating this statement in the first person and using a traditional essay format (introduction, body, conclusion) will help you craft an enduring and inspiring personal statement. Structure of a Teaching Philosophy Unlike other kinds of writing, educational statements are frequently written in the first person because these are personal essays on your chosen profession. In general, they should be one to two pages long, though they can be longer if youve had an extensive career. Like other essays, a good educational philosophy should have an introduction, a body, and a conclusion. Here is a sample structure. Introduction Use this paragraph to describe your views on teaching in a general sense. State your thesis (for example, My philosophy of education is that every child should have the right to learn and get a quality education.) and discuss your ideals. Be brief; youll use the following paragraphs to explain the details. Think about aspects of early education that are unique to elementary teachers, and introduce these ideals into your writing. Body Use the following three to five paragraphs (or more, if needed) to elaborate on your introductory statement. For example, you could discuss the ideal elementary classroom environment and how it makes you a better teacher, addresses student needs, and facilitates parent/child interactions. Build on these ideals in the following paragraphs by discussing how you keep your classes aware and engaged, how  you facilitate age-appropriate learning,  and how you  involve students in  the assessment process. Whatever your approach, remember to focus on what you value most as an educator and to cite examples of how youve put these ​​ideals  into practice. Conclusion Go beyond simply restating your educational philosophy in your closing. Instead, talk about your goals as a teacher, how you have been able to meet them in the past, and how you can build on these to meet future challenges.   Philosophy of education documents for elementary teachers are very personal and unique to the individual. While some may have similarities, your own philosophy should focus on your personal approach to pedagogy and classroom management. Focus on what makes you unique as an educator, and how you wish to advance your career to further support elementary education. Writing Prompts As with any writing, take the time to outline your ideas before you begin. The following tips can help you craft your teaching philosophy statement: Brainstorm about  your educational philosophy and your  views of education, making notes on those principles you value most. This can help you articulate your philosophy as you organize your essay.Demonstrate how you have put your educational philosophy into practice in the classroom by citing specific examples and outcomes with students, parents, or fellow teachers and administrators.  Reflect on your experience over your career. Most likely, your teaching philosophy has changed over time. Reflect on the opportunities and challenges that lie ahead, and how you intend to meet them.Connect with others and talk to your peers in the field, as well as mentors. Ask them about how they crafted their essays and ask them to review yours once you complete it. Having people who know you and your teaching style well review your work can help you craft a truly representative statement.Review a few sample essays to help you as you begin writing your own. Career Advancement Applying for a brand new job isnt the only time you need an educational philosophy. If youre seeking a promotion or are applying for tenure, youll need to craft or update your educational philosophy statement. As time goes on, your approach to education and classroom management will likely evolve, and so will your beliefs. Updating your philosophy allows you to articulate your professional motivations and goals, as well as your approach to educating others so that observers can have a better sense of who you are, even without observing you in the classroom. Consider reviewing your philosophy every few years.

World War II Fighter Grumman F6F Hellcat

World War II Fighter Grumman F6F Hellcat Having begun production of their successful F4F Wildcat fighter, Grumman began work on a successor aircraft in the months before the Japanese attack on Pearl Harbor. In creating the new fighter, Leroy Grumman and his chief engineers, Leon Swirbul and Bill Schwendler, sought to improve upon their previous creation by designing an aircraft which was more powerful with better performance. The result was a preliminary design for an entirely new aircraft rather than an enlarged F4F. Interested in a follow-on aircraft to the F4F, the US Navy signed a contract for a prototype on June 30, 1941. With the US entry into World War II in December 1941, Grumman began utilizing data from the F4Fs early combats against the Japanese. By assessing the Wildcats performance against the Mitsubishi A6M Zero, Grumman was able to design its new aircraft to better counter the nimble enemy fighter. To aid in this process, the company also consulted noted combat veterans such as Lieutenant Commander Butch OHare who provided insight based on his firsthand experiences in the Pacific. The initial prototype, designated XF6F-1, was intended to be powered by the Wright R-2600 Cyclone (1,700 hp), however, information from testing and the Pacific led it to be given the more powerful 2,000 hp Pratt Whitney R-2800 Double Wasp turning a three-bladed Hamilton Standard propeller. A Cyclone-powered F6F first flew on June 26, 1942, while the first Double Wasp-equipped aircraft (XF6F-3) followed on July 30. In early trials, the latter showed a 25% improvement in performance. Though somewhat similar in appearance to the F4F, the new F6F Hellcat was much larger with a low-mounted wing and higher cockpit to improve visibility. Armed with six .50 cal. M2 Browning machine guns, the aircraft was intended to be highly durable and possessed a wealth of armor to protect the pilot and vital parts of the engine as well as self-sealing fuel tanks. Other changes from the F4F included powered, retractable landing gear which had a wide stance to improve the aircrafts landing characteristics. Production and Variants Moving into production with the F6F-3 in late 1942, Grumman quickly showed that the new fighter was easy to build. Employing around 20,000 workers, Grummans plants began to produce Hellcats at a rapid rate. When Hellcat production ended in November 1945, a total of 12,275 F6Fs had been built. During the course of production, a new variant, the F6F-5, was developed with production commencing in April 1944. This possessed a more powerful R-2800-10W engine, a more streamlined cowling, and numerous other upgrades including a flat armored-glass front panel, spring-loaded control tabs, and a reinforced tail section. The aircraft was also modified for use as the F6F-3/5N night fighter. This variant carried the AN/APS-4 radar in a fairing built into the starboard wing. Pioneering naval night fighting, F6F-3Ns claimed their first victories in November 1943. With the arrival of the F6F-5 in 1944, a night fighter variant was developed from the type. Employing the same AN/APS-4 radar system as the F6F-3N, the F6F-5N also saw some changes to the aircrafts armament with some replacing the inboard .50 cal machine guns with a pair of 20 mm cannon. In addition to the night fighter variants, some F6F-5s were fitted with camera equipment to serve as reconnaissance aircraft (F6F-5P).​ Handling Versus the Zero Largely intended for defeating the A6M Zero, the F6F Hellcat proved faster at all altitudes with a slightly better climb rate over 14,000 ft, as well as was a superior diver. Though the American aircraft could roll faster at high speeds, the Zero could out-turn the Hellcat at lower speeds as well as could climb faster at lower altitudes. In combating the Zero, American pilots were advised to avoid dogfights and to utilize their superior power and high-speed performance. As with the earlier F4F, the Hellcat proved capable of sustaining a great deal more damage than its Japanese counterpart. Operational History Reaching operational readiness in February 1943, the first F6F-3s were assigned to VF-9 aboard USS Essex (CV-9). The F6F first saw combat on August 31, 1943, during an attack on Marcus Island. It scored its first kill the next day when Lieutenant (jg) Dick Loesch and Ensign A.W. Nyquist from USS Independence (CVL-22) downed a Kawanishi H8K Emily flying boat. On October 5-6, the F6F saw its first major combat during a raid on Wake Island. In the engagement, the Hellcat quickly proved superior to the Zero. Similar results were produced in November during attacks against Rabaul and in support of the invasion of Tarawa. In the latter fight, the type claimed 30 Zeros downed for the loss of one Hellcat. From late 1943 forward, the F6F saw action during every major campaign of the Pacific war. Quickly becoming the backbone of the US Navys fighter force, the F6F achieved one of its best days during the Battle of the Philippine Sea on June 19, 1944. Dubbed the Great Marianas Turkey Shoot, the battle saw US Navy fighters down massive numbers of Japanese aircraft while sustaining minimal losses. In the final months of the war, the Kawanishi N1K George proved a more formidable opponent for the F6F but it was not produced in significant enough numbers to mount a meaningful challenge to the Hellcats dominance. During the course of World War II, 305 Hellcat pilots became aces, including US Navy top scorer Captain David McCampbell (34 kills). Downing seven enemy aircraft on June 19, he added nine more on October 24. For these feats, he was awarded the Medal of Honor. During its service in World War II, the F6F Hellcat became the most successful naval fighter of all time with a total of 5,271 kills. Of these, 5,163 were scored by US Navy and US Marine Corps pilots against a loss of 270 Hellcats. This resulted in a remarkable kill ratio of 19:1. Designed as a Zero Killer, the F6F maintained a kill ratio of 13:1 against the Japanese fighter. Assisted during the war by the distinctive Chance Vought F4U Corsair, the two formed a lethal duo. With the end of the war, the Hellcat was phased out of service as the new F8F Bearcat began to arrive. Other Operators During the war, the Royal Navy received a number of Hellcats through Lend-Lease. Initially known as the Gannet Mark I, the type saw action with Fleet Air Arm squadrons in Norway, the Mediterranean, and the Pacific. During the conflict, British Hellcats downed 52 enemy aircraft. In combat over Europe, it was found to be on par with the German Messerschmitt Bf 109 and Focke-Wulf Fw 190. In the postwar years, the F6F remained in a number of second-line duties with the US Navy and was also flown by the French and Uruguayan navies. The latter used the aircraft up until the early 1960s. F6F-5 Hellcat Specifications General Length:  33 ft. 7 in. Wingspan:  42 ft. 10 in.Height:  13 ft. 1 in.Wing Area:  334 sq. ft.Empty Weight:  9,238 lbs.Loaded Weight:  12,598 lbs.Maximum Takeoff Weight:  15,514 lbs.Crew:  1 Performance Maximum Speed:  380 mphCombat Radius:  945 milesRate of Climb:  3,500 ft./min.Service Ceiling:  37,300 ft.Power Plant:  1Ãâ€" Pratt Whitney R-2800-10W Double Wasp engine with a two-speed two-stage supercharger, 2,000 hp Armament 6Ãâ€" 0.50 cal. M2 Browning machine guns6 Ãâ€" 5 in (127 mm) HVARs or 2 Ãâ€" 11 ¾ in Tiny Tim unguided rocketsup to 2,000 lbs. of bombs Sources World War II Database: F6F HellcatAce Pilots: F6F HellcatMilitary Factory: F6F Hellcat

A Comparison of the Characterization of Sherlock Holmes Essay

A Comparison of the Characterization of Sherlock Holmes - Essay Example Sherlock Holmes is the most prominent creation of Sir Arthur Conan Doyle. Since Holmes’s first fictional appearance in 1887, he has become the model of the amateur private detective. Although Sherlock Holmes is not one of the first private detectives who came into the fiction world, the fame he attained after his literary origin dwarfed his fictional ancestors and started his way to eternity. Together with his friend Dr. Watson, they have frequently appeared in all sorts of literature, movies and TV series. In the movie, the novel and the show, Sherlock Holmes is character is portrayed differently and similarly. Similarities: In the novel and in the movie, Sherlock Holmes is a detective; he is brilliant and intelligent, and very knowledgeable. Differences: In the novel, Sherlock Holmes is portrayed as a musician because he plays the violin so well, he his knowledgeable in many fields like literature, politics, botany, geology, chemistry, British law and anatomy. He is also an expert in boxing; he is a swordsman and a singlestick player. In the movie Sherlock Holmes (Robert Downey) he is portrayed differently as rude, dangerous, emotional and tricky. The main difference in the show Sherlock (Benedict Cumberbatch) is the mode of dressing because he puts on a big coat every time the time and is at all times professionally clad, and he sometimes stays away from the old styled hat, large oversized coat, and piped trouser that he has always had in past years. The other difference is that he possesses the art of assumption.

Project Management Term Paper Example | Topics and Well Written Essays - 750 words

Project Management - Term Paper Example In the case of the first question, two good sample projects would be the automation of a marketing firm and creating an antivirus product for personal and business use. When it comes to software life cycle, the waterfall model fits the automation system for a marketing firm as it expands its services online.2 Through its entirely programmed sales page, sales presentation and email response to its target market, it only requires the plan and specifications, program design, application, validation, installation and maintenance. On the other hand, antivirus program needs agile development model as the testing, feedbacks and upgrades must be frequent as the viruses easily change and new ones are created by the hour. When it comes to the role of the project manager, he needs to put more efforts on the antivirus program which needs more effort than the automated marketing system which may not need any upgrade. 2. The second question deals with conflict. Conflict pertains to any clash betwe en ideas and may become personal as well. Although people at work must remain as objective as possible, sometimes conflict goes out of bounds and the people involved attack one another personally. It may develop early on or late in the project. An early conflict may take in the form of an idea to make the use of resources more efficient. To solve that, people must consider the advantages and disadvantages and come into agreement by integrating some ideas from both parties.3 When it comes to late conflict, it may include solutions to improve the software. Again, people may combine their ideas for the betterment. 3. The third would deal with Pareto Principle. The principle indicates that 80% of the results come from 20% of the causes. The very meaning laid down by Pareto can be dubbed as 80-20 Rule. In the context of a project manager, he can deal with it as a disturbance handler. He must be able to figure out the 20% of the causes that can bring the 80% of the results so he can direc t his staffs to focus on the 20%. For examples, if they get errors on their software, they must identify the 80% of the bugs and get to know the 20% of the codes that may bring about the majority of the bugs.4 He may develop plans to make the whole search for the bug origin in a systematic way. 4. The fourth question deals with four qualities needed for the criteria in choosing a good model. Money required, time needed, manpower required and ease of use or practicality. Money is needed as anything can be purchased by money especially the needed resources. Time required is necessary also since it dictates the span in terms of days, weeks or months to accomplish the project. Manpower needed is also important as it brings about the necessary staffs to work on the project and ease of use talks about the program being user-friendly.5 5. Question five deals with payback and earned value. The former pertains to the time needed to receive the money invested while the latter pertains to the ability of the project manager to check the project performance and evaluate the current accomplishments and compared them with the objectives or desired results.6 6. The last question depends upon the model made by Noland regarding the process maturity. It pertains to the degree of performance at its maximum possibility. The five stages include

Assess Friedman's assertion that business does not have social Essay

Assess Friedman's assertion that business does not have social responsibilities other than to maximise profit - Essay Example world on whether sustainable business and corporate social responsibility are a distraction to the sole purpose of which is to act in the best interest of the shareholders (Cosans, 2009:392). In other words, when companies act responsibly, they risk foregoing revenue and minimising profits at the expense of a positive reputation in society. Milton’s assertion is supported by the diagram below that states a company’s profitability is achieved where Total Costs = Total Revenues. In his article, Friedman sought to understand the statement that ‘corporate executives have a social responsibility as businesspersons’ (Makower, 2006). This statement meant that corporate executives were not to act in the best interest of their employers or stakeholders. He gave several examples that supported his argument. He questioned whether it is right for companies to avoid increasing the prices of goods to contribute to the social good of curbing inflation or that they employ the unemployed in a move to reduce poverty or that they set aside a huge amount of their profits to minimise pollution contrary to the business objectives. He argued that such measures would turn companies’ executives into civil servants. Corporate Social Responsibility and ethical business practices are considered strategic business moves in the contemporary world. This is because they contribute positively to the company’s reputation and the public is willing to buy goods from a company that considers their needs. Ignoring social and environmental issues can be damaging to companies in the current times. Companies that pollute the environment risk poisoning the public who are discouraged from buying goods from them. Furthermore, companies that raise the prices of goods to increase their profits may end up losing their customers to their competitors. Finally, companies that exploit their workers experience high employee turnover rates and increased training costs. However, the current globalised

Case Study Marketing Mix Marketing Essay

Case Study Marketing Mix Marketing Essay It has already become a commonplace to say that marketing is now constantly evolving and changing; marketing approaches are increasingly applied in commercial companies and nonprofit organizations all over the world. In this regard, many elements of the marketing theory have become universally accepted classical marketing tools: segmentation and positioning, the concept of product life cycle, Ansoff matrix, BCG and GE matrix, SWOT-analysis, etc. The same world popular marketing tool became the concept of Marketing Mix that is generally known as the Four Ps. Thus, it is necessary to describe main elements of the marketing mix in this project. Also it is necessary to show how each of the four elements of the marketing mix affects the development of the organizations marketing strategy and tactics. The organization of my choice is Sony Corporation. Marketing Mix Definition The term marketing mix became often used after a famous Neil H. Borden published his article titled The Concept of the Marketing Mix in 1964. It was not the first mentioning of this term, because Borden began using this term in the late 1940s when James Culliton had described the marketing manager as a special kind of mixer of ingredients. Interpretation of those ingredients in marketing mix by Borden included not only product, price, place and promotion, but also planning, branding, personal selling, servicing, distribution channels, advertising, analysis etc. Thus, in this part of this project it is necessary to define the concept of the marketing mix. According to Wilson and Gilligan (2004), it becomes obvious that nowadays Marketing Mix is a major concept in modern marketing and involves practically everything that a marketing company can use to influence consumer perception favorably towards its product or services so that consumer and organizational objectives are attained, i.e. Marketing mix is a model of crafting and implementing marketing strategy. In other words, marketing mix is a set of marketing tools through which the company seeks a way to influence the demand for goods or services; also it is a set of actions (strategies) that form the demand for certain goods at a specified price at a certain place with the use of certain promotion. Marketing Mix in Details As it was above mentioned Marketing mix consists of four main elements: Product; Price; Place (distribution); Promotion. Describing marketing mix with more details it is necessary to say that the above numerated marketing tools have been isolated from many others primarily because their use has a direct impact on demand and could encourage consumers to make purchases. Conducting of market research, analysis of strengths and weaknesses of the firm, segmentation and other marketing tools, of course, also help marketers in their quest to increase demand for products and services of certain companies, but have only an indirect effect: for example, the demand will not increase just because the firm had marketing research or segmentation of consumers. The result of a successful marketing research can be used to change one or more elements of the marketing mix and is the only way to influence consumer demand. (We should note that the aim to increase demand is not always the true aim, because the elements of marketing mix can be combined and used with the aim to reduce demand that is called demarketing, accord ing to F. Kotler definition.) Another useful property of the elements included in the marketing mix, is their control the marketer can control every element to the desired impact on demand, choose the most promising combination of elements. In addition, the order of the elements of the marketing mix clearly shows the sequence of the main marketing functions implementation. Product as an Element of marketing mix Product offered by a company in the market implies the presence of a set of specific properties in its nature, both material defining the physical features of product (color, packaging, warranty, size, taste, etc.) and intangible the elements of emotional evaluation (degree of commitment to consumers, easy handling, prestige, quality, style, etc.). First of all, it is necessary to determine what the company promotes on the market: consumer goods or industrial goods, product or service. From the standpoint of marketing mix, during the sale of industrial products is more important factual information about a product, since the decision on their purchase depends on professionals opinion. In turn, when referring to buyers of consumer products marketers usually used more emotional appeal. Price as an Element of Marketing Mix In most cases price represents a monetary expression of value of the products and should be installed as the compromise between the seller and buyer. Marketing mix should reflect the price from the buyers position. Companies use price marketing mix strategies for the purpose of to stay competitive and create a positive consumer attitude to the product. In addition, for the purpose of remaining competitive marketing mix strategy, the company can sell the product, comparable to the basic properties of a similar nature at a lower price. If the seller uses the value of the products to fight with competitors, he must show the buyer the price ratio of its product in comparison with others. Place as an Element of Marketing Mix Distribution channels are people and organizations that help move products from the producer to the end consumer. Marketing mix distribution is based on the following scheme: wholesalers buy goods from a manufacturer or another wholesaler and sell it using retail or wholesale trade. They tend to use promotion as an element of marketing mix (personal selling, for example) and take measures to stimulate sales. But at this stage they may also use other marketing mix strategies, such as the sale of mail order, advertising in specialized publications, issue directories, participating in trade fairs. Promotion as an element of Marketing Mix According to Lancaster and Reynolds (2005), we see that in the context of the marketing mix, promotion represents the various aspects of marketing communication, that is, the communication information about the product with the goal of generating a positive customer response. In addition Lancaster and Reynolds (2005) stated that marketing communication decisions include: promotion strategy (push, pull, etc.), advertising, personal selling and sales force, sales promotion, public relations and publicity, and marketing communications budget). Sony Corporation in Brief Sony Corporation is an active follower of marketing mix and we are going to discuss the implementation of the marketing mix four elements by giving it as example. Thus, modern Sony Corporation is a giant organism. It is large in size, complex in structure, operates in nearly all countries of the world and managed by an international team of managers. It becomes obvious that Sony Corporation is not only a multinational conglomerate corporation, but it is also considered to be one of the worlds largest media conglomerate. In its rapid development, Sony Corporation has passed through three major stages: the small producer, specialized company and the big monopoly. The key points of Sony Corporation development are the choice of major goals and setting ambitious scientific and engineering problems. Marketing Mix and Sony Corporation Analyzing product as the first component of the marketing mix by giving Sony Corporation as example we see that Sony products are oriented on different people and companies that allow to make the circle of potential consumers as wide as possible. Customers always look for novelties having good brand and excellent quality, so a variety of products ranging from different electronic devices to entertainment area (such as games, for example) allows Sony Corporation to be not only competitive, but also successful company. In Sony Corporation pricing, decisions are always made in consultation with marketing management and relating Sonys prices to the quality of its products, all customers are sure that they will pay normal price for excellent product. Thinking about the distribution we should mention that Sony Corporation sells its products in various channels. Three branches of distribution such as exclusive, selective and intensive network give the opportunity to satisfy the need of every consumer, who is interested in Sonys products. Promotion is a key element of success of any company and Sony Corporation has a huge promotional budget that covers not only advertising, but also personal selling, sales promotion, direct marketing and publicity. In this case promotion of products is a marketing pressure applied in a certain limited period of time to stimulate trial purchases, increasing demand from customers or improve the quality of the products. Thus, using all components of marketing mix Sony Corporation operates successfully. Despite the fact that Sony Corporation is not a young company, it can not be considered ossified. The style of the companys management still distinguishes by newness and freshness of the young company and it remains popular through a series of measures to control the implementation of all marketing mix components. Conclusion Thus, after considering the transformation of the marketing mix it can be concluded that the marketing mix is a set of parameters of the marketing activities of the organization, when it tries to meet the needs of target markets in the best way. To sum up, it is possible to say that there were discussed all necessary components of marketing mix and its implementation by giving Sony Corporation as example.